Know that you know a sort of dictionary definition of a meta tag, it’s time you know the main parts of a meta tag:
The Heading/Title Tag:
This one is the most important part. Why? Well 1, it has a HUGE impact on your rankings and 2 they are what those who are searching see before they decide whether your page is worth visiting…or not.
This title tag is also visible on the tab of your browser.
The Meta Description Attribute:
Here is the part where you quickly summarize that that page (not your entire site) is about to search engine robots and to those who are searching. This part is not as influential to rankings as the Title tag.
Make this as clean and as attractive to searchers to increase click-through-rate.