Local SEO (Search Engine Optimization) over time, has become a huge necessity for any business that wants success from search engines, like Google, Yahoo! and Bing.
As more people continue to use mobile devices to search on the go, Local SEO increases in value and efficiency. Local SEO provides immediate LOCAL results to those searching online from a mobile device or a computer. For example, if I am looking for a ‘barbershop’, either on my cell phone or computer, Google would give me the BEST and most accurate LOCAL results for a barbershop. This is the map section on any search engine ( Google, Yahoo or Bing ).
It has been proven that a majority of mobile device searches have a local intent. From a local search, 2 in every 3 people will take action, such as visit your website, look at your images, read through reviews, or click to call. Additionally, 1 in every 3 people will make a purchase.
Local SEO is not just limited to the maps section, it also includes your listings in other LOCAL directories such as Yelp or Yellow Pages, just not name a few.
Local SEO works when you are targeting LOCAL clients only. If you have a storefront location you should be working on your Local SEO constantly to keep up with local competitors who are also trying to not just show up in the maps section, but to show up on the top 3. The top 3 results on the Maps section, sometimes just the top 1 or 2, are displayed on the first page of the search engines, like Google. To see the rest of the map listings the user will have to typically click ‘View More’. The top 3 usually gets the most activity.
If you don’t have a storefront, maybe you are a plumber and you have your office at home, you can still qualify for Local SEO. When your business is being listed on local directories, there is an option to hide your address from searchers. Just like any other business trying to rank high in the maps section, it is important to upkeep your Local & Organic SEO as well as any other forms of marketing.
Beyond Media Solutions thoroughly understands how Local SEO works and how it greatly differentiates between industries and locations. We have successfully helped just about any type of business across the United States improve their Local SEO.
DON’T WAIT
Prior to getting started with your new Local SEO campaign, we will execute a detailed report on how your business currently stands on the internet as well as a detailed plan and schedule on how we plan to help you improve your Local SEO.
FREE 30-minute Local SEO Consultation
If you have lost access to your Google Maps Listing or if your listing is not showing up, submit a form. We will gladly help you with any troubleshooting that needs to be done.
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