3 Reasons Why Small Businesses Need A Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. Many small businesses are still not using the internet to conduct business. In fact, 46 percent of  U.S. small businesses still don’t have a website for their company, according to research firm Clutch. Having a small business website isn’t just about selling your products or services — it’s also about providing something of value to potential customers.

You Get An Automatic Online Presence

Having a business website gives you an automatic online presence. The majority of consumers start their search for a product or service online and without a website, they will never find you.

With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7. Potential customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or people who are searching will find other local businesses rather than yours.

Dominating Your Competition

Competition is fiercely digital these days and this is a big reason why small businesses need websites. The majority of small businesses have an online presence; whether they have a website, social media accounts, or both, small businesses have gotten the memo that going digital is the new expectation.

That means all other businesses that don’t have a web presence will stay in the dark, meanwhile, businesses with websites will outshine them. Additionally, consumers don’t take businesses seriously if they don’t have a website because to them, if businesses aren’t investing in web presence, they must not care about their performance or presence.

Your Competitors All Have Websites

Consumers typically start their buying journey with business research and recommendations from others and reviews. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent study.

So if you’re not staying competitive with your competition, you’re giving shoppers a green light to buy from another brand.

WHAT IS GOOGLE ADWORDS YOU MAY ASK?

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