3 Effective Social Media Marketing Tips Every Business Owner Should Know

Social media is one the biggest and most crucial parts of your marketing strategy. Just a few years ago, the biggest question that business owners had was, “why should our business use social media?”, but now that question was replaced with, “how could we grow our business with social media?”.  Social media marketing is not only incredibly effective for your business but it’s also amazingly affordable! It saves you a ton of money on marketing efforts and when done correctly, yields a ton of results!

So how can your business get all of the benefits that social media marketing brings? Keep on reading!

Know Your Place

Before you strategize where you want to be, take a quick gander at where you are right now. In fact, ask yourself these questions:

  • What platforms am I currently on?
  • Are my platforms optimized? (photos, cover images, profile pictures, bio, etc.)
  • Are my platforms currently bringing me results?
  • How do I compare my platforms to my competitors’ platforms?

If you want a complete evaluation with a plan on how to successfully execute your social media marketing, Beyond Media Solutions offers a total online presence evaluation that includes an analysis of all your social media profiles, content,  SEO, website, and much more! After the evaluation, we will set an effective plan in motion and will get started ASAP!

Know Your Audience

Do you know who your “ideal customer” is? Do you know what they want to see? If you answered “no” to these questions, then you have to get as specific as possible to identify who your ideal customer is. For example, let’s say that your ideal customer is someone who lives in the US and is between 30-50 years old, has a yearly income of $80,000, uses only Facebook, and enjoys outdoor activities. Ask yourself these questions:

  • How old are the people I’m trying to target?
  • Where are they located?
  • What types of job titles would they have?
  • What is their income?
  • What types of problems will my product/service solve?
  • What is the most used social network they’d be using?

It’s incredibly crucial for you to understand your customer and what they want to see from your brand online. You need to literally learn everything you can about your customers so they can share your content, like your content, and so your online following can grow!

Know What Customers Want To See

So you have your social media platforms and you have followers now, not what? It’s time to start making content that your followers want to see and that they’ll love! But where do you start? Here are a few ideas for content that people love to see:

  • Videos
  • Images
  • Infographics
  • Live Videos
  • And much more!

A common mistake that many business owners forget to do is mix up their content. Don’t stick to just one type of content piece such as just photos. People love to watch videos and bite-size video clips such as Boomerangs on Instagram. Another common mistake is being overly promotional or too “salesy”. Many people get turned off by an account that posts too much about how great their products are and why you should buy them. Instead, focus on content that is relevant to your brand while also being interesting for your followers.

If you apply these three crucial social media tips to your marketing strategy, you’ll definitely start to see an increase in followers, engagement, and sales! Beyond Media Solutions offers social media management services that can help you get the most out of your social media marketing! Get in touch with us today or fill out our contact form for a FREE 30-min evaluation with one of our social media experts!