Why Optimizing Your Website Is Important

So you’re thinking of building a website for your business, but it’s not as easy as you think if you want it to rank on the SERPS (search engine results pages). In order for it to rank, it has to be optimized, but what exactly is optimization and why is it so important? Well optimization, or SEO, is the process of setting up your website so it appears higher in the SERPs. The way search engines rank your website is by evaluating its relevance and reliability, or “crawling” it (as Google calls it), before ranking it on the SERPs. So here are a few different reasons why it’s important to optimize it:

Improves Page Load Speed

Page load speed is the amount of time a website takes to display a page. Usually, websites that take less than 2 seconds to completely load are most loved by web visitors. If your website is taking a long time to load, it may be because your images are heavy, not optimized, and not compressed. Image optimization helps by :

  • Improving page load speed
  • Boosts your website’s SERP ranking
  • Improves your user’s experience

So how do you optimize your images? Simple. Compress them and rename them to the keywords you want to rank for. For example, let’s say you’re an auto repair shop who wants to add a picture of an oil change because you want to rank for that keyword; what you must do is, first, compress your image, a great and simple tool for compressing images is TinyPNG, and then, once compressed, download the image and right-click to choose the option “rename”, and rename the image “oil-change-your city- your state. After compressing and renaming, your image is now optimized and you can now upload your image to your website.

You can check your website’s speed by using Google’s Speed Test.

Improves SEO Ranking

Optimizing your website is the purpose of making your user’s experience easier. So not only is optimizing your photos for page load speed a factor but making your website mobile-friendly and adding new and optimized content to your website is another factor. When Google is crawling your website, they take those things into consideration because they will only rank websites that are relevant and improves user experience.

A great tool to use if you’re wondering where your website stands in the search engines is SERPRobot. This tool is a FREE Google ranking checker and all you have to do is insert your website’s URL and add the keywords you want to rank for, next click on the blue button, and it will give you the exact position your website is in for that keyword.

Boosts Conversions

If your website rankings are improving then that means that you can get more users and possibly get more conversions. Like stated before, the easier the user experience, the more relevant Google will make your website, therefore, the higher your website’s rankings will be. In fact, the main factor of SEO rankings and conversions are your page load speed. According to Imagekit, 79% of shoppers who are NOT satisfied with the page load speed or website performance (not being mobile-friendly, pictures not loading, etc) will not buy from or visit that same site again.

Think about it like this, the more satisfying the experience your website gives its users, the more time users will interact with your website and your products/services.

Boosts Bounce Rate

Your website’s bounce rate is how fast users click out of your website and the only way to keep the rate low is if your website is optimized to fit the user experience. A good bounce rate is between 26%-55% and a great tool to use when checking for your bounce rate and measure your website’s performance is Google Analytics.

Like stated above, the easier your website makes your user’s experience, the more time they will spend on your website. If your rankings are low, it usually means that your website isn’t optimized; and if your bounce rate is high, it can also be that your website isn’t optimized. Here are a few SEO problems that you will want to check for if your bounce rate is too high:

  • Slow loading speed
  • Low-quality web page design
  • A mismatch between content and keywords
  • Not mobile-friendly

These are all treatable problems and once fixed, your bounce rate should start decreasing.

Our professional SEO services will help your website rank higher on Google and other search engines such as Bing and Yahoo!, and will also make your user experience much easier. Allow prospects to find you by searching for your service/products and start growing your business online with the help of Beyond Media Solutions! Get in touch today, FREE 30-min evaluations are available with our marketing experts!