Page load speed is the amount of time a website takes to display a page. Usually, websites that take less than 2 seconds to completely load are most loved by web visitors. If your website is taking a long time to load, it may be because your images are heavy, not optimized, and not compressed. Image optimization helps by :
- Improving page load speed
- Boosts your website’s SERP ranking
- Improves your user’s experience
So how do you optimize your images? Simple. Compress them and rename them to the keywords you want to rank for. For example, let’s say you’re an auto repair shop who wants to add a picture of an oil change because you want to rank for that keyword; what you must do is, first, compress your image, a great and simple tool for compressing images is TinyPNG, and then, once compressed, download the image and right-click to choose the option “rename”, and rename the image “oil-change-your city- your state. After compressing and renaming, your image is now optimized and you can now upload your image to your website.
You can check your website’s speed by using Google’s Speed Test.