Local SEO (Search Engine Optimization) over time, has become a huge necessity for any business that wants success from search engines, like Google, Yahoo! and Bing.
As more people continue to use mobile devices to search on the go, Local SEO increases in value and efficiency. Local SEO provides immediate LOCAL results to those searching online from a mobile device or a computer. For example, if I am looking for a ‘barbershop’, either on my cell phone or computer, Google would give me the BEST and most accurate LOCAL results for a barbershop. This is the map section on any search engine ( Google, Yahoo or Bing ).
It has been proven that a majority of mobile device searches have a local intent. From a local search, 2 in every 3 people will take action, such as visit your website, look at your images, read through reviews, or click to call. Additionally, 1 in every 3 people will make a purchase.
Local SEO is not just limited to the maps section, it also includes your listings in other LOCAL directories such as Yelp or Yellow Pages, just not name a few.