Google My Business has many perks to it because it combines all of the apps that Google has such as Google Maps, Google+, and Google Search. A Google My Business listing ensures your business information available on organic search results and it will increase your store visibility. Also, Google My Business can drastically increase your chances of being found online and generate more revenue. It’s also completely free! Google My Business also gives you a place to make business updates that could immediately be seen by customers such as hours of operation, directions, photos, a “call now” button, and a website. You could also access your business analytics in the “Insights” tab. What this feature does is allow you to see how your audience is interacting with your posts from the last 7, 30, or 90 days. This is very informational for a business owner because it allows them to see if they are getting any traffic to their listing. If they are not, they can fix it or hire a professional digital marketing agency to manage and upkeep it.