Why Your Business Needs AdWords

No matter how popular our business is, you should never stop marketing for your business, especially Google PPC. What is Google PPC you may ask? It’s one of the most effective methods of paid online advertising available. Google PPC is capable of reaching almost 80% of Google users that are looking for your business services.

WHAT IS GOOGLE ADWORDS YOU MAY ASK?

The Benefits

Google PPC makes it very easy to measure your return on investment, or ROI, by:
  • The number of clicks
  • Number of impressions
  • Cost per click
  • Ad Extensions
  • Call extensions
  • Sitelink extensions
  • Etc

When set up and managed correctly, then businesses can see strong return on investment from Google AdWords, as indicated by the following stats:

  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
  • 70% of mobile searchers call a business directly from Google Search.
  • 70% of mobile searches result in action being taken within an hour. (Mediative Labs)

It’s also very cost-effective because you only pay when someone clicks on your ad and you also get to determine the amount you would like to spend. Google PPC make it very easy to analyze the progress of your AdWords campaigns because its dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more. This makes Google PPC is an extremely transparent system, which doesn’t take long to understand and navigate. Google PPC can also make it very easy to help you reach the customers that you want by choosing how far you would like the ads to reach.

WHAT IS GOOGLE ADWORDS YOU MAY ASK?

How It Works

The Google PCC ads (AdWords) usually show up at the top or bottom of the first page of Google with a green label with the word “Ad” on them. To get the ads running, you’ll need to pick some keywords that a searcher might use on Google, then create an advert that will appear on Google based on the keywords you chose on your business. Google also looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. The more relevant your ad is, the better. Google PPC is the quickest way to rank on the first page of Google.

WHAT IS GOOGLE ADWORDS YOU MAY ASK?