Why AdWords is Beneficial To Your Business?

Did you know that in 2016, Google made $79.38 billion in revenue just from Google AdWords? That not only tells you that many people use Google AdWords, but that it’s also highly effective.

If not one person is looking for your products or services online, then Google AdWords might not work out too well for you. So how do you know if people are looking? Google offers the Keyword Planning tool. This tool tracks every search and can give you an idea of how many people are searching for your services, products or top keywords. With technology advancing, even if you personally don’t like it, your customers do and they are searching online!

If you still aren’t convinced that Google AdWords is effective and not worth it, here are 3 reasons why you should use Google AdWords for your small business.

1. There’s No Minimum Investment

This is a big plus for small businesses who are often operating with a limited budget and even if you have a large marketing budget, you most likely don’t want to risk a lot of money up front to test out a new marketing channel. But with Google AdWords, there is no minimum investment or monthly ad spend, which means there’s much less of a risk when compared to other advertising options with larger upfront costs. Although some keywords cost more than others, Google AdWords is a great option to advertise your services or products. However, always be realistic with your budget and with the market you’re competing in.

2. You Only Pay For Results

Not only is Google AdWords affordable, but you only pay when you get the results! How convenient is that? With “pay-per-click” advertising you’re just paying each time someone clicks on your ad. If your campaign is set up correctly, incorporating relevant keywords and negative keywords, then the clicks you’ll pay for will be good prospects for your business.

3. Built-In ROI Tracking

Google AdWords comes with ROI, which means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click-through rates and visits; therefore, there is a greater chance of business. Now, by following some other rules such as generating the best converting keywords, effective bidding, a fast loading site, and so on, these clicks can be converted into profitable business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.

WHAT IS GOOGLE ADWORDS YOU MAY ASK?

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Your competitors are using AdWords just like thousands of other business owners all over the world that are looking for results. Don’t wait around take a chance today to get ahead. If you think AdWords is too confusing, we’re here to help. Our team of certified AdWord specialists can help you set up a successful campaign that will give you a top of the page position & fast ROI. 

Already have an AdWords campaign? We can also help you improve the score of your current campaign to lower your cost per click and increase your average page position. Consultations are 100% free. Fill out the form below to get in touch.