5 Steps to Get the Most BANG for Your Buck in Google Ads

When it comes to Google Ads, we all know that they can get pretty expensive, really fast!

So we’ve come up with a few things you can do to ensure you’re getting the most conversions  (not just clicks) out of your paid ads budget.

Step 1: Organize your account

Most people make 1 ad campaign and add all their different services into it. That’s a terrible habit IF you have various services.

It is critical that you organize your account in a way that will work for you and that will give you the highest ad Quality Score.

To make it easy for you to understand, we will use Jon Snow, a resident of Winterfell who knows nothing but landscaping and snow plowing. Jon should have two separate ad campaigns in Google Ads. One should be for the snow plowing, and one should be for the landscaping.

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Jon offers snow plowing during winter and landscaping services during summer. He can adjust the settings of each campaign to ensure they are running ONLY when the services are available to the areas he covers.

For each of the services, he has two divisions, a residential and a commercial division. We would recommend that Jon makes 3 ad groups per ad campaign. We do this because the keywords and the ads in each ad group will be different and unique to each variation.

This step helps to separate the keywords and the ads for each division.

Now, each ad group should have at least three ads.

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Step 2: Add Negative Keywords

Unfortunately, many account managers forget to enter in negative keywords. That means that you will come up for terms you don’t want to.

For example, Jon will ad the following negative keywords to his snow plowing campaign to ensure he doesn’t waste any money on them:

Machine
Shovel
Free
Jobs
Career

Step 3: Create Ads that Match What People Are Looking For

We’ve found that when someone types in a particular phrase & the ad that comes up matches that phrase, then the Click Through Rate (CTR) is higher!

So, in Jon’s account, he needs to create ads that match his selected keywords & any other phrases he is sure customers use.

Here is an example of what a good ad for the Residential ad group in the Snow Plowing ad campaign might look like:

The ads in the Commercial ad group or the landscaping ad campaign should look a little different.

Since your ad matches what they are looking for, your ad gets more clicks! The more clicks you get, the more chances you have to get a lead!

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Step 4: Create Landing Pages that Match Your Ads, and That Can Convert

So you’ve organized your account, and you’ve got amazing ads. The next thing to do is make sure that your landing page can close the deal!

Many people have a terrible landing page. Some examples of a terrible landing page are:

  • Slow loading
  • Not compatible with users’ device (i.e., mobile)
  • Not relatable
  • No Call To Action (CTA)
  • Link not working

Making sure that your landing page is perfect is essential. If your landing page is too slow, the person that just clicked will bounce out! You still pay for that click and did not even have a chance to show your site.

  • If your landing page is not compatible with the user’s device, they will leave.
  • If they click in and your landing page is showing off another service that they are not interested in,  they will leave.
  • If they click in and your landing page has no way they can contact you, they will leave.
  • If they click in and your landing page is not working at all, well there goes another wasted click!

These are just some ways that tons of clicks (money) can go to waste!

Create a landing page that is fast & passionately talks about that specific service for a higher rate of leads aka conversions.

Step 5: Keep Editing

Completing the suggested changes above will result in a higher quality score, lower CPC, and higher conversions. Over time, certain ads will not be as relevant, new negative keywords will arise, and your landing page will need an update.

Return at least once a month to make necessary edits to any of the steps above.

Wrap Up

Keep in mind that depending on your industry and Google Ads platform knowledge, it might take you a bit of time of complete each step.

The time you put into it will be a significant investment to your ads.

Don’t Want To Deal With It? Hire Us!

If you wear many hats in your company, this can be an overwhelming task to add to your list. We can help!

We will take care of cleaning up the account and maintain it to ensure that you get the most bang for your buck!

Fill out the form below to get started.