Marketers and business owners love social media because of its influence and effectiveness. Using it alongside email marketing will usually generate more engagement if your social media followers are on your email list. Why? If your social media and email lists feed off of each other then you’re able to make both sides happy! Not only will your email subscribers be happy to see social media content but they’ll likely follow you too if they haven’t already. Also, you can use social media to generate new subscribers for your email list and they’ll receive updates on new services, new sales, etc that your business is doing!