When Is The Best Time To Get More Engagement On Social Media?

Timing is everything on social media. You only want to post to your Timeline when people are around to see the posts. The larger audience, the more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. Although it’s easy to guesstimate a specific time, however, it’s more efficient to discover time frames rather than exact moments. Knowing all the possible times of the day can make publishing simpler. Here’s an inside look at each major social network and when the best times to post are:

Facebook

With around 1.18 billion monthly active users, Facebook remains king of social media. But with the constant changing Facebook algorithm, getting your timing right on Facebook isn’t easy.

Despite the non-chronological and confusing Facebook newsfeed, we’ve found publishing times that yield a higher amount of likes, comments, shares, and click-throughs:

  • Thursdays are highly recommended to post
  • 1 PM on Thursdays are when people are most active
  • Posting from 9 am to 3 pm every day is relatively safe
  • Early morning and late nights aren’t good to post
  • Wednesday through Sunday are the strongest days to post
  • Lower engagements on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m

Instagram

Brands quickly discovered the power of Instagram in terms of boosting social media engagement, making it one of the most popular social networks in the world. In fact, data from Forbes discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%).

Instagram has an immense engagement potential and more new users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. Some of the most important times to post are:

  • Monday through Friday are the strongest days to post
  • Mondays tend to drive the most engagement out of the week
  • 3 p.m everyday is least likely to get engagement
  • It’s safe to post Monday through Friday at any time, except 3 p.m
  • The most recommended times to post everyday are 2 a.m, 8 a.m, and 5 p.m

Twitter

Twitter still remains one of the fastest ways businesses can communicate with customers through social media. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% of customers prefer social media as the point of contact (the highest rated method). Also, according to an analysis by Wiselytics, Twitter is nearly four times shorter than the 90-minute half-life of a Facebook post. How? A Facebook post reaches 75% of its potential engagement in five hours and an average Tweet reaches 75% in less than three hours!

Knowing the right times to post on Twitter is important so you optimize your maximum audience potential each day. Here are the best times to post on Twitter to gain better insights:

  • Monday through Thursday are the strongest days to post
  • Thursday is the most recommended day to post in the week
  • Noon on Thursday is the most active time in the week
  • Safe to post any weekday between noon and 3 p.m.
  • Early mornings and late nights are least likely to get engagement

LinkedIn

Known as the “professional’s social network,” there are more than 3 million companies with LinkedIn profiles. Overall there are roughly 238 million users and that number is only expected to grow. Crazy right?

Branded content has the chance to thrive on LinkedIn and reach the perfect audience in the process. Promoting content at the right times can make all the difference, especially for B2B (Business-to-business) brands. Here are the best times to post to LinkedIn:

  • Tuesdays through Thursdays are the most recommended days to post
  • Noon and 5 p.m. on Tuesdays through Thursdays are most likely to get engagement
  • Every day from 7 p.m. to 6 a.m. are least likely to get engagement
  • Saturdays and Sundays are least likely to get engagement
  • Safe to post 8 a.m. to 5 p.m. on weekdays

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