Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but it hosts a more intimate stream of marketing content!
Small businesses can use images and videos in stories to get more content in front of the right people. One of the biggest pluses about social media stories is that your engagement with your followers remains unbroken. Since stories are treated as a separate channel from your profile or feed, you can continually share photos and videos with your followers throughout the day without clogging up your profile or news feed.
Also, social media stories are a great way to announce special promotions, sales, or giveaways at your business! Flash sales and one-day-only specials are meant for ephemeral messaging marketing! Users don’t want to miss out on a sale before it disappears, so they’ll be checking your story frequently. They also know that the opportunity is missed once the story resets, so it encourages more immediate participation. Social media stories are an up and coming, unique way to show your target audience what you and your business are all about.