If you have experience in marketing, then you’ve heard the term “optimize” millions of times. But this is something that is incredibly crucial for your content marketing efforts. Why? Because without optimizing, then your content won’t be as effective as you would want it to be.
You have to make sure that your content is good for your audience but also good for the search engines, and optimizing is the perfect way to please the search engines. In order to make your content more effective, try targeting one or two keywords in one piece of content but whatever you do, DO NOT keyword stuff! This will not only bump down your rankings, but your website could also be penalized by Google. If you want to know what exactly to avoid so Google doesn’t do this to you, then read this blog!
So how do you optimize your pictures and videos correctly and effectively? All you have to do is rename the title of your file and use your keywords. When posting your videos and pictures, make sure to use the proper keywords in the post or if you’re posting them on your website, then use the proper keywords in the title, body, summary, and introduction. They should also be inserted into the ALT tags, file names and meta descriptions in order to get the best out of your optimization!