There are millions of entrepreneurs and small businesses which makes it hard for them to stand out from the rest. However, with a good logo or a catchy slogan that makes your business stand out from your competitors, your business will have an impact on consumers by having them recognize your logo, slogan, jingle, etc which then leads them to make purchases since they already have an idea of what your business is about or it’s value.
However, keep in mind that your logo, slogan, etc need to have a meaning behind it and needs to make sense to your niche market. A good brand that has a clear purpose will not only stand out from the other brands in their industry, but consumers will choose them because of their brand. For example, many people tend to choose Apple for phones, laptops, tablets, etc because of their brand’s reputation, the clean look of their products, and what they stand for.